by / Wednesday, 25 February 2015 / Published in Customer Experience, Guest Recovery

Ever been to a restaurant where you ordered a steak that was so undercooked, you could still hear it moo? And when the waiter asks you, “Is the food ok?” you say, “Yes, its fine.”

This is all too common in the world of customer feedback. Businesses don’t provide their customers with an opportunity to give feedback in a setting where they feel comfortable being honest.

Feedback is paramount to the success of any business. It’s important to make it easy for a customer to provide you with their insight, because only then can you find out what’s important to them and make efforts to meet those requirements.

So how do you create a feedback plan that will enhance your business?  Here are a few ideas:

  • Put yourself in the customers’ shoes
  • Keep it easy for them to provide feedback
  • Be transparent and accepting in every aspect of feedback
  • Focus on existing feedback that is already provided

If you can generate feedback, you can change your business’ strategies. In doing so, customer retention will increase dramatically, which pays renewing dividends.

Contact us today to learn how you can enhance your feedback systems.

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