by / Wednesday, 04 March 2015 / Published in Guest Recovery, ServiceCheck Solutions


When people hear this word, they squirm. That doesn’t change the fact that crises arise and that they must be confronted. If not dealt with, a crisis can greatly hinder a company’s ability to foster brand loyalty, attract new clientele, and more. Some reasons to prepare for the unexpected:

  • Crisis is most often unexpected
  • A crisis can damage the brand image, sometimes irreparably
  • Word of mouth moves fast, particularly with social media

So what are the fundamental rules when it comes to a crisis?

  1. Never ignore a crisis – it won’t go away on its own
  2. Be true to your mission statement – no one admires pandering
  3. Take a hands-on approach – don’t assume others will get it done
  4. Always be honest – easier to fix a mistake than a lie
  5. Create a follow up – evaluate implemented plans for efficiency

Successful crisis management is possible, but only if an organization is prepared for it. An important part of running a business is keeping the internal customers happy. It may seem daunting to deal with a crisis, but with plans in place, an organization can survive nearly anything.

Contact us today to learn about tailoring a crisis management solution for your business.

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