First, let’s discuss what I mean by self-serve customer service. It is anything that you do to help your customer resolve the issue about which they are contacting your company in the manner they want and to do so on their first contact. In essence, you are providing them with the tools necessary to come

Consumers are increasingly turning to social media for a wide variety of tasks including product and service related feedback. This feedback includes online reviews, service complaints, product defects, suggestions and general inquiries. Multi-channel customer service and support, which includes the increasingly important social media platforms, often creates significant challenges for companies as they must retrieve,

Customer experience and recovery practices are a crucial component of success in the retail and service industries. Yet many businesses fall short. Investing the time and energy to cultivate an atmosphere and a brand image that support your business goals can make the difference between struggling and thriving. Here are some popular blog posts to

Building Customer Loyalty

Wednesday, 25 March 2015 by

If your customers feel that your business takes good care of them, they are more likely to remain loyal to your brand. The term customer loyalty implies two related but distinct ideas. On one hand it could be understood as a tool to ensure repeat purchases from a single customer or more. However, the second

Always Prepare for the Unexpected

Wednesday, 04 March 2015 by

Crisis. When people hear this word, they squirm. That doesn’t change the fact that crises arise and that they must be confronted. If not dealt with, a crisis can greatly hinder a company’s ability to foster brand loyalty, attract new clientele, and more. Some reasons to prepare for the unexpected: Crisis is most often unexpected

Most managers and executives see customer recovery as nothing more than the process of repairing the brand image. While brand reputation is important, this statement is misleading. Customer recovery should first and foremost be about the customer. If your organization is focused on creating a loyal customer base, and if you want your business to

Understanding what works for your company’s customer recovery program can feel like a moving target at times. There are always new technologies and strategies available that claim to help improve your customer experience. A great customer recovery program can have a huge impact on a company’s client retention and customer satisfaction, which leads to better

The Truth about Social Care Statistics

Tuesday, 20 January 2015 by

Companies of all sizes are beginning to leverage social media to interact with their customers, which helps their customer recovery efforts. The following statistics about social care, as it relates to customer recovery, might surprise you. 33% of consumers say they prefer to use social care over contacting a company by phone. 47% of all

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