Popeyes Chicken & Biscuits to Partner with

ServiceCheck to Provide Guest Feedback Program

May 1, 2006, ATLANTA, GA –In an ongoing effort to provide superior customer service, Popeyes Chicken & Biscuits, a division of AFC Enterprise, Inc., (NASDAQ: AFCE) has selected ServiceCheck, Inc., to provide guest feedback and retention services for its more than 1,450 store locations.

ServiceCheck and its proprietary CRM software solution, “Falcon,” provide cutting edge technology and Contact Center services to cull data from customer input. This drives efficiency and produces quality gains for its clients.  The Guest Feedback Program includes a 24 hour, seven day a week, toll-free guest relations hotline.

Popeyes is the second-largest quick-serve chicken concept restaurant.  Store guests who call Popeyes hotline will be greeted by a Guest Service Representative dedicated to listening to their comments and concerns. Web based guest contacts are also included in the feedback program.  Both types of guest feedback are consolidated for summary reporting and are electronically distributed in the form of guest reports to unlimited recipients within the Popeyes organization.

ServiceCheck and Popeyes Chicken & Biscuits are both committed to customer service, satisfied guests, and continual improvement and innovation.  “Popeyes gets it and practices what they preach,”said CJ Balfe, ServiceCheck‘s Vice President of Sales.  At ServiceCheck, we are excited about representing Popeyes for years to come, and we’re looking forward to introducing them to some new and innovative ServiceCheck services that can take their dedication to customer service to even greater heights.

 “ServiceCheck will provide us with the tools necessary, including their extensive experience and technology, to achieve our goals regarding the guest experience,” said Rachelle Roy, Manager of Guest Relations for Popeyes. “ServiceCheck has been a pioneer in their industry for more than 20 years, and we believe that with a quick response time to our guests, we can enhance our opportunity to positively affect their experiences. In addition, with their powerful “Falcon” reporting system, we will have more actionable data that will further support our operational success,” Roy added.

Founded in 1972 in New Orleans , Popeyes is a leader in the New Orleans segment of the foodservice industry.  As of September 4, 2005 , Popeyes had 1,831 locations in the United States , Puerto Rico , Guam , and in 25 foreign countries.  For more information, visit Popeyes Chicken &Biscuits at www.popeyes.com.

Based in Atlanta , ServiceCheck pioneered the “live answer” customer feedback and recovery business and is committed to continual innovations to better serve its clients.  Hundreds of brands in many industries have put their faith in ServiceCheck, its people, and its technology during the last 22 years.  Its propriety “Falcon” software is one of the most integrated, efficient and cost-savings reporting software systems in the industry.  To learn more about this organization log on to www.servicecheck.net.