{"id":196,"date":"2015-02-11T13:18:06","date_gmt":"2015-02-11T18:18:06","guid":{"rendered":"http:\/\/public.servicecheck.net\/blog\/?p=196"},"modified":"2015-02-11T13:18:06","modified_gmt":"2015-02-11T18:18:06","slug":"customer-recovery-its-really-about-the-customer","status":"publish","type":"post","link":"https:\/\/dev.servicecheck.net\/customer-recovery-its-really-about-the-customer\/","title":{"rendered":"Customer Recovery- It\u2019s Really About the Customer"},"content":{"rendered":"<p style=\"text-align: justify;\">Most managers and executives see customer recovery as nothing more than the process of repairing the brand image. While brand reputation is important, this statement is misleading. Customer recovery should first and foremost be about the customer.<\/p>\n<p style=\"text-align: justify;\">If your organization is focused on creating a loyal customer base, and if you want your business to grow without spending millions on advertising, then you must:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Act quickly<\/li>\n<li>Take ownership<\/li>\n<li>Be empowered<\/li>\n<li>Give back to the customer<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignright size-full wp-image-137\" style=\"color: #333333; font-style: normal; line-height: 24.375px; margin-top: 0.4em; text-align: justify;\" title=\"shutterstock_223247491sm\" src=\"http:\/\/public.servicecheck.net\/blog\/wp-content\/uploads\/shutterstock_223247491sm.jpg\" alt=\"\" width=\"232\" height=\"185\" \/><\/p>\n<p style=\"text-align: justify;\">You may wonder why it\u2019s so important to exhibit these behaviors 100% of the time. It\u2019s simple \u2013 when you solve a customer\u2019s problem quickly, you have a better chance of retaining their loyalty. When you take ownership for the issue, most of the negativity is replaced with satisfaction or even surprise. You trigger an emotional response from the customer so they genuinely feel for you as you feel for them.<\/p>\n<p style=\"text-align: justify;\">To put customer recovery into effect, it\u2019s important for managers to empower their employees. This means granting authority to do what\u2019s necessary to service the customer.<\/p>\n<p style=\"text-align: justify;\">Lastly, and perhaps most important, give back to the concerned customer. Giving back doesn\u2019t have to come in a monetary form \u2013 often the customer is simply looking to have their feelings validated with empathy and a genuine apology.<\/p>\n<p style=\"text-align: justify;\">To learn more about a number of tools that are available to help you better manage your customer recovery program <a href=\"https:\/\/dev.servicecheck.net\/solutions.html\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most managers and executives see customer recovery as nothing more than the process of repairing the brand image. While brand reputation is important, this statement is misleading. Customer recovery should first and foremost be about the customer. If your organization is focused on creating a loyal customer base, and if you want your business to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39,14],"tags":[25,26,49,15],"_links":{"self":[{"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":0,"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.servicecheck.net\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}